Education · Practical upskilling

Courses that turn experience
into AI advantage.

Self-paced, operator-grade programs for experienced professionals. Each one is built as a system you can actually run — with weekly module checks, a final exam, and an iMentiX diploma when you pass. Study in the browser, or block the time straight into your calendar.

3 courses · self-paced · module checks + final exam + diploma · Free for the founding cohort →

The catalogue

One learning path, three courses

Start with AI foundations — 100xAI — then go deep on the Meta pair: the demand side (how to buy media that compounds) and the supply side (how to generate the creative that feeds it). Take any course alone, or follow the path for the full machine.

Beginner
Free — founding cohort
Foundations · Beginner · 10 days

100xAI — The Practical AI Crash Course

From casually asking to confidently delegating

You already use AI like a slightly better Google. In ten days — one short lesson a day — you'll use it like a staff: brief it, check it, hand it your real desk work, then make decks, images and video and assemble a personal toolkit that compounds. No technical background. Everything on free plans.

W1 · Foundations — talk, trust, workW2 · Creation & Compounding — make & compound
  • The Briefing Formula: brief an AI instead of querying it
  • Research you can trust: Deep Research, citations & verification
  • Decks, images & video — made with free tools
  • Memory, Projects & workflows that compound into your 100x toolkit
The entry point
From asking
to delegating.
Run AI like a staff — then go deep on the Meta pair with the foundations in place.
10 daily lessons (~30 min each)
2 module checks + built-in study planner
15-question final exam · 80% to pass
iMentiX diploma · runs on free plans
Intermediate
Free — founding cohort
Performance · Intermediate · 20 days

Performance Media Buying

From budget to customers, on signal

The demand-side companion. Master the machine that turns budget into customers: the auction, account structure, objectives, the learning phase, budgets and bidding, and scaling efficiency without losing it — the system great creative plugs into.

W1 · FoundationsW2 · The LeversW3 · CreativeW4 · Scale & Efficiency
  • The auction, account structure, objectives & the learning phase
  • CBO (now Advantage+ campaign budget) vs ABO, bidding and budget strategy
  • Holding efficiency steady while pushing volume up
  • Same module checks, final exam & diploma format
The pair
The demand
side of the
machine.
Great creative feeding a well-run buying system is the whole engine.
20 daily lessons (~20 min each)
4 interactive module checks
15-question final exam · 80% to pass
iMentiX diploma on completion
Intermediate
Free — founding cohort
Creative · Intermediate · 20 days

Paid Social Ad Creatives

The Compounding Creative Engine

Stop making ads and start building a creative learning system. Label every creative on a 9-axis genome, mass-produce variations with AI, test for a clean read, dissect winners into reusable elements, and bank what you learn in a Creative Memory — so each batch can beat the last.

W1 · Foundations — why creative is the whole gameW2 · The creative system — one idea → fifty assetsW3 · AI-powered production at scaleW4 · The recursive learning loop
  • The creative scoreboard: hook, hold, CTR, CVR — and how to diagnose with them
  • The 9-axis Creative Genome and the recursive learning loop
  • AI image, video & UGC production pipelines (verify tool-level specifics against the live products)
  • Human-in / human-out autonomy levels and guardrails
What you leave with
An engine,
not a folder
of ads.
A repeatable system designed to get better and cheaper every cycle.
20 daily lessons (~20 min each)
4 interactive module checks
15-question final exam · 80% to pass
iMentiX diploma + operating-manual SOP
The founding cohort

Claim your founding-cohort seat — free

All three courses are free while we build the founding cohort. Leave your email to claim your seat — we'll send your start link and keep your access in place.

You're on the founding-cohort list — check your inbox for your start link.

Free for the founding cohort (limited to the first members, as of mid-2026 — check current availability). Founding members keep full access when courses become paid. No outcome promises — this covers course access only.

How to study

Block the time, then just show up

The hard part of any course is consistency. Each course ships with a calendar file that pre-blocks a short daily study session — so the work is already in your week, not on a to-do list.

Add a course to Google Calendar

  1. Download the course calendar file (the .ics button on the course card).
  2. Open Google Calendar on desktop → gear icon → Settings.
  3. Left menu → Import & exportImport.
  4. Select the .ics file, choose which calendar to add it to, and click Import.
  5. A 30-minute study block for every lesson — plus the final exam — appears on your calendar, each linking straight to that day's lesson.

Default schedule: one lesson per weekday at 08:00. Drag any event to reschedule, or ask us for a version on your preferred days and time.

Taking 100xAI? Its course page has a built-in per-lesson calendar planner — pick a start date and add each lesson straight to Google Calendar, no .ics import needed.

Using Apple Calendar or Outlook? Just open the .ics file — it imports natively. (On mobile, the Google Calendar app can't import .ics files — import via the desktop site first.)

Three ways to take a course

  1. In the browser — click Start course and read one lesson a day; module checks and the final exam run entirely in your browser.
  2. Download it — grab the .zip and open the lessons offline; everything is self-contained, no internet or login needed.
  3. On a schedule — import the .ics so each day's lesson is time-blocked and one tap away.

Pass the final exam (80%+) and your personalised diploma generates instantly — download or print it as a PDF.

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