Education · Practical upskilling

Courses that turn experience
into AI advantage.

Self-paced, operator-grade programs for experienced professionals. Each one is built as a system you can actually run — with weekly module checks, a final exam, and an iMentiX diploma when you pass. Study in the browser, or block the time straight into your calendar.

2 courses · self-paced · module checks + final exam + diploma · free while in beta

The catalogue

Two courses, one operating system

Built as a pair: the demand side (how to buy media that compounds) and the supply side (how to generate the creative that feeds it). Take either alone, or both for the full machine.

Available now
Creative · 20 days · 4 weeks

Meta Advertising Creatives

The Compounding Creative Engine

Stop making ads and start building a creative learning system. Label every creative on a 9-axis genome, mass-produce variations with AI, test for a clean read, dissect winners into reusable elements, and bank what you learn in a Creative Memory — so each batch beats the last.

W1 · FoundationsW2 · The creative systemW3 · AI production at scaleW4 · The learning loop
  • The creative scoreboard: hook, hold, CTR, CVR — and how to diagnose with them
  • The 9-axis Creative Genome and the recursive learning loop
  • AI image, video & UGC production pipelines (current 2026 tools)
  • Human-in / human-out autonomy levels and guardrails
What you leave with
An engine,
not a folder
of ads.
A repeatable system whose creative gets better and cheaper every cycle.
20 daily lessons (~20 min each)
4 interactive module checks
15-question final exam · 80% to pass
iMentiX diploma + operating-manual SOP
Available now
Performance · 20 days · 4 weeks

Meta Media Buying

From budget to customers, on signal

The demand-side companion. Master the machine that turns budget into customers: the auction, account structure, objectives, the learning phase, budgets and bidding, and scaling efficiency without losing it — the system great creative plugs into.

W1 · FoundationsW2 · The leversW3 · Creative & testingW4 · Scale
  • The auction, account structure, objectives & the learning phase
  • Advantage+ vs ABO, bidding and budget strategy
  • Holding efficiency steady while pushing volume up
  • Same module checks, final exam & diploma format
The pair
The demand
side of the
machine.
Great creative (left) feeding a well-run buying system (here) is the whole engine.
20 daily lessons (~18 min each)
4 interactive module checks
15-question final exam · 80% to pass
iMentiX diploma on completion

How to study

Block the time, then just show up

The hard part of any course is consistency. Each course ships with a calendar file that pre-blocks a short daily study session — so the work is already in your week, not on a to-do list.

Add a course to Google Calendar

  1. Download the course calendar file (the .ics button on the course card).
  2. Open Google Calendar on desktop → gear icon → Settings.
  3. Left menu → Import & exportImport.
  4. Select the .ics file, choose which calendar to add it to, and click Import.
  5. 20 daily 30-minute study blocks (plus the final exam) appear on your calendar, each linking straight to that day's lesson.

Default schedule: one lesson per weekday at 08:00, starting Mon 15 Jun 2026. Drag any event to reschedule, or ask us for a version on your preferred days and time.

Three ways to take a course

  1. In the browser — click Start course and read one lesson a day; module checks and the final exam run entirely in your browser.
  2. Download it — grab the .zip and open the lessons offline; everything is self-contained, no internet or login needed.
  3. On a schedule — import the .ics so each day's lesson is time-blocked and one tap away.

Pass the final exam (80%+) and your personalised diploma generates instantly — download or print it as a PDF.